Vertical Coordination in the Evolving High Quality Beef Market Introduction
Ted Schroeder; Kansas State University

Consumer Demand for Branded Beef Programs
Mark McCully; Certified Angus Beef

Assessing the Cost of Beef Quality Revisited
Maro A. Ibaraburu-Blanc, John D. Lawrence, Darrell Busby, Daryl Strohmbehn; Iowa State University

Factors Influencing the Price of Value-Added Calves at Superior Livestock Auctions
Lance Zimmerman; Kansas State University

Adding Value with Fixed-time AI and High Accuracy Sires
Joe Parcell, Dave Patterson, Mike Smith, Scott Poock; University of Missouri